We are: Agile and Effective
How can you turn a small niche brand into a number one seller? By being fast, effective and having buckets of -18 degree chilled enthusiasm!
A German digestive for hunters in the the Czech Republic?
In 2014 Jägermeister was an underground brand with a great edgy image.
Thanks to being the favourite of underground parties, Jäger was loved by the coolest of the cool, young party hard audience.
Interesting hunters indeed.
Small audience means small sales.
So, Jäger needed to become more commercial.
Without the budget to do it.
Without losing its edge.
And keeping that original hunting spirit.
So, they came to us.
“Never stop hunting.”
Over the next 5 years we found young fringe talents.
Talents full of energy, who were hunting to take their projects to the next level.
Together with these young artists, musicians and designers we developed and collaborated on many different projects.
Small on budget, but high on agility and enthusiasm.
Reaching to a wider audience whilst staying close to the edge.
Be it funky personal films, designers of all kinds teaching their followers, old vs young skate offs, street murals, art and music projects. These “Never stop hunting” heroes took themselves and Jäger to the next level.
Here’s just a couple of examples…
Jäger became an ALMOST mainstream brand as their sales grew dramatically.
In fact, now it’s the number one imported spirit.
Yet, it’s still edgy. Go to a 20 something party and see for yourself.
If they let you in.