We are: Problem solvers
In our uncertain times, people just don’t want to change their jobs. That’s a huge problem for jobs.cz. And solving problems is our favourite job.
Unless you’ve spent the last three years on a home office in Bali, you know that there is something seriously wrong with the Czech job market.
Despite the record number of vacancies, people just stay put in their current jobs, scared to make the wrong move.
As the number 1 job portal for ambitious go-getters, jobs.cz needed to change people’s attitude. How could we get people to start considering a move?
We challenged our ambitious target group with one word:
Right now, it’s a job hunters market for them “A good job, shouldn’t be good enough.”
When with jobs.cz it could be great!
With us so far?
In todays language and with typical Czech humour, “good” is commonly used sarcastically.
Meaning “nothing special”, end of conversation.
So, when we say “a good job”, it really means, just OK job.
Our simple message provoked potential job hunters on their way to work, around major business centres, through targeted online and sponsorship of their favourite TV programs.
The campaign ran just before the periods when people usually contemplate changing jobs, giving them enough time to think about this big decision.
Reversing the declining trend, we increased the number of visits to the jobs.cz site by almost 10% compared to the same time in 2021.
More importantly 168,602 of them were new users, 69% over the client’s target.
Despite a much lower media budget, brand awareness among our target group grew to 40%, the highest since 2018.
Oh, and a silver Effie…
Good, or great?
web traffic increase
over the client’s target
brand awareness increases