We all have dreams—even cars. So when ORLEN, formerly known as Benzina, realized that cars long for a fuel that cleans their engine, it introduced a new generation of fuel: Efecta, with unique properties. In the case of this TV commercial, uniquely human ones.

Client

ORLEN

Work

360° campaign

THE NEW

BRAND PERFORMANCE INDEX (BPI)

for the automotive industry is here! If you’re interested how effectively car manufacturers leverage the power of their brand in relation to actual sales, download it here.

Alfa Romeo Porsche MG BMW Nisssan Opel VW Mercedes-Benz Volvo Audi
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BPI